December 2011:

The new Innovation Study is published.

How do top manager boost innovation?

This was the core question in our new explorative study. Based on interviews with Corporate Officers, Managing Directors, Directors of Business Units, R&D-Directors and Innovation Managers of 28 leading companies we found very interesting results. The study (available only in German, 59 € incl. VAT, excl. shipping costs) can be ordered by email: >> Order the study 2011

Who we are and what we do.

Observe and understand markets. Develop market strategies. Initiate innovations.  Develop portfolios. Focus marketing activities. Develop go-to-market concepts. Align the company’s orientation to market changes.
The tasks for the market management are as various as complex.

It’s our job to make this work easier and more reliable for you. Therefore we develop continuously new methods and concepts to catch and assess market changes, new trends, new needs and new threads systematically and to make the right strategic decisions from the vast array of possibilities.

Welcome to LAGING b2b advice.